Communication in the Context of a Favorite Store

A solution precisely connecting online marketing with traditional channel sales. Your message reaches the consumer in the most important context for them—near the place where they regularly shop.

MESSAGES
now
Hi, Alex! Your favorite store at 24 Gold Street is currently running a promotion on our drinks.

How it works:

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GeoPoint Database: You input the database of addresses for all brand-relevant points of sale (POS) into the DigitalFMCG system.
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Automatic Assignment: The system analyzes the consumer's address data and automatically assigns them to the nearest (or favorite) store.
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Contextual Personalization: You launch marketing automation scenarios that use this information to personalize the message.

The Result – A Maximally Personal Message

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Store Name: "Hi Anna! At your favorite store on 24 Main Street, there's...".
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Local Promotion: Information about a special offer or a new product, available specifically at this location.
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Traffic Steering: Effectively encouraging a spontaneous visit to the store.

Concrete Benefits

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Increased POS Visits: Reaching customers with an offer that is "within arm's reach" significantly increases conversion to purchase at the point of sale.
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Higher Promotional Effectiveness: You eliminate random contacts and send promotions only to people for whom they are geographically relevant.
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Valuable Sales Argument: You gain the ability to support specific points of sale, which is crucial in relations with the retail chain.
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Full Automation: The process is automated and scalable for any number of stores and consumer databases.

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