Consumer Activations

Effective consumer activations are the foundation for building engagement and a quick way to increase sales of FMCG products. DigitalFMCG provides the platform and expertise that enable immediate and precise outreach to the customer with an offer to participate in contests, sweepstakes, and product testing programs.

What We Offer

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Rapid Implementation: Launching a comprehensive campaign (contest, sweepstakes, loyalty program) in days, not weeks.
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Channel Integration: Integrating online activations (landing pages, social media) with offline proof of purchase (scanning receipts or codes from packaging).
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Centralized Management: Collecting participant data, managing submissions, and issuing rewards in one place, with full GDPR compliance.
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Consumer Data: Every activation is an opportunity to systematically build and enrich your database with participants' preferences, purchasing behaviors, and favorite stores.

Concrete Benefits

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Immediate Sales Increase: Directly rewarding purchases and instantly encouraging POS visits.
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High Engagement: Creating attractive experiences for consumers, building a strong bond with the brand.
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Verifiable ROI: Precise measurement of activation effectiveness and impact on retail sales.
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Service Automation: Minimizing the workload of the marketing and legal teams through automated verification and communication processes.

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