Go-To-Market

The process of introducing a new product (NPD) to the market requires precision and speed. DigitalFMCG automates and personalizes the key element of the GTM strategy: communication with the consumer, maximizing reach and driving initial purchases.

How DigitalFMCG Supports GTM

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Targeted Pre-Launch: Identifying the most promising customer segments and building anticipation for the product even before its introduction.
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Personalized Premiere: Instantly reaching the customer with information about product availability in their favorite point of sale (using GeoTargeting).
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Integrated Communication: Launching cohesive campaigns across all channels (email, SMS, notifications) to reinforce the message and provide a purchase reminder.
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Rapid Feedback: Collecting early opinions and data on consumer reactions, allowing for instant optimization of the subsequent promotional strategy.

Benefits for Product Launch

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Maximizing Reach: Quickly reaching the base of loyal customers and potential buyers.
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Increased Initial Sales: Utilizing automation to drive first purchases and generate turnover at key distribution points.
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Reduced Risk: Lowering the risk of failure through precise targeting and quick reaction to market data.
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Time Savings: Shortening the time from announcement to purchase thanks to the automation of key communication processes.

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