Loyalty Programs

Building long-term consumer relationships requires a coherent and attractive reward system. DigitalFMCG provides comprehensive tools for designing, managing, and automating loyalty programs that increase retention and the average basket value.

Key Elements

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Full Automation: Automatic point calculation, loyalty tier management, distribution of rewards and coupons.
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Offline Proof of Purchase: The system enables the registration of transactions made in traditional retail (via receipt scans, codes from packaging) and immediate rewarding.
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Offer Personalization: Generating and sending personalized rewards and discounts, tailored to each customer's purchase history and loyalty status.
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Data Enrichment: Systematically collecting preference data, allowing for even more precise future activations.

Concrete Benefits

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Increased Retention: Boosting the frequency and value of purchases through effective motivation for return visits.
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Active Database Building: The loyalty program becomes the main tool for acquiring marketing consents and building the customer database in compliance with GDPR.
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Precise Segmentation: Utilizing loyalty data to create highly effective audience groups for other marketing campaigns.
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Consistent Brand Image: Ensuring the consistency of communication and offers across all customer touchpoints with the brand.

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