Trade Relations

Sales support involves not only activities directed at the end consumer but also effective communication with trade partners, distributors, and retail network representatives. DigitalFMCG offers tools for the professional automation of Trade Marketing activities, which build partner loyalty and increase distribution efficiency.

How We Support Your Partners

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Personalized B2B Communication: Delivering precise information about products, novelties, trade conditions, and promotions through dedicated channels (e.g., email, SMS, partner portal).
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Sales Support Automation: Launching automated communication scenarios that aid in the distribution of new products (NPDs) or inform about POS materials available for a specific location.
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Incentive Programs for Retail: Designing and managing loyalty or incentive programs aimed at store owners, managers, or personnel (e.g., for achieving sales targets).
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Material Management: Facilitating access to current marketing materials, product training, and price lists through a centralized platform.

Concrete Benefits

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Increased Distribution Effectiveness: Faster placement of products on shelves and better exposure due to partner engagement.
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Stronger B2B Loyalty: Building lasting and mutually beneficial relationships with key trade partners.
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Sales Team Time Savings: Automating repetitive communication and information processes, allowing sales representatives to focus on strategic negotiations.
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Measurability of Actions: Precise measurement of partner activity and engagement in incentive programs.

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