What is DigitalFMCG? It's a CRM platform built specifically for the FMCG industry. It helps brands build consumer loyalty, automate product activations, and take direct control of the relationship with the end consumer.
Your consumer data doesn't have to stay with distributors or retail chains. With DigitalFMCG, you build your own first-party data assets. You know who your consumers are, what they buy, and how to reach them directly – no middlemen involved.
Automated workflows guide your consumer from scanning a QR code on the packaging, through product education, all the way to repeat purchases. We use the channels that actually work: email, SMS, push notifications, and WhatsApp.
DigitalFMCG can tailor communication based on the weather conditions in a consumer's location. When the temperature drops below a set threshold, the platform automatically sends a message promoting instant soup – when it's hot outside, it pushes an offer for ice cream. You configure the scenario once, and the weather does the rest.
DigitalFMCG knows where your consumers shop and can send messages tied to a specific store – a promotion running at that particular chain, a product available on that shelf, a campaign exclusive to that location. You define the reach and content at the store level, not across your entire database.
In FMCG, consumer data is everywhere – receipts at the retailer, ad clicks, QR code scans – but never in one place. CRM stores contacts, CDP connects online and offline purchase behavior, and CX turns it all into communication that reaches the right person at the right moment.
The result: you know who buys your product, how often, and what drives them to do it – instead of guessing based on reach metrics and retailer reports.
You collect data legally and without the hassle. The platform automatically manages consent at every touchpoint – whether it's a contest entry or a receipt scan – so your database stays clean and audit-ready. Consumers can also choose what kind of communication they want to receive, in terms of both topic and channel, and you use that to personalize every message you send.
A consumer on Monday morning and a consumer on Friday after work are two different people with two different needs. The platform knows when they last made a purchase, which store they bought from, and what brought them back – and sends a message exactly when it makes sense.
The platform reports on every send in real time – you see how many messages were delivered, who opened them and at what time, and who clicked a link. Every consumer interaction is timestamped to the second, giving you a complete picture of how each campaign is performing – not after the fact, but as it happens.
The platform runs on scenarios you configure once. When a consumer scans a receipt, joins a loyalty program, or hasn't made a purchase in a while – DigitalFMCG automatically sends the right message, coupon, or reminder. No manual work, no spreadsheets, no pulling your team into every single campaign.
The platform handles communication across email, SMS, WhatsApp, push notifications, and pop-ups – all from one place. Every channel draws from the same consumer profile, so messages never overlap or contradict each other, regardless of where the consumer happens to engage.
The platform reacts to consumer behavior the moment it happens. A receipt scan, a message open – any of these events can automatically trigger the next step in the communication flow.
Instead of stitching together a separate CRM, email tool, coupon system, and analytics platform – you have it all in one place. One login, one consumer database, one dashboard for managing campaigns, segmentation, and reporting.
The platform lets you collect feedback and data directly from consumers – through surveys, forms, or in-campaign interactions. Results are added straight to the consumer's profile, so you know not just what they buy, but what they think about it.
The platform handles more than just end-consumer communication – it also connects you with your points of sale. You can send materials, promotion updates, and offer changes directly to stores – no middlemen, no scattered email threads.
DigitalFMCG handles the entire promotional cycle – from consumer registration, through purchase verification via receipt, reward assignment, all the way to post-campaign communication. Every stage runs automatically according to a predefined scenario, with no manual work required from your team.
DigitalFMCG lets you export consumer segments directly to Google Ads and Facebook Custom Audiences. Instead of targeting anonymous demographic groups, you reach specific consumers from your own database – or exclude those who have already made a purchase.
The platform connects to your online store and captures consumer behavior data – browsed products, abandoned carts, order history. That data flows directly into the consumer's profile in DigitalFMCG and can automatically trigger the next steps in your communication flow.
DigitalFMCG automatically tracks points, manages loyalty tiers, and distributes rewards and coupons. Offline purchases are registered through a receipt scan or a code from the packaging – the platform instantly assigns the reward and logs the transaction to the consumer's profile. Every offer is tailored to purchase history and loyalty status, and the data collected through the program feeds segmentation across all other campaigns.
The AI assistant analyzes your campaigns and tells you which one is performing best and what to adjust in the others. It scans your consumer database for activity patterns, helping you build more precise segments. Instead of starting from a blank screen, you get ready-made suggestions that you can tailor to your brand and campaign.
We handle databases with millions of records for some of the biggest players in the market. The platform is fully GDPR-compliant, automatically manages consent, and holds ISO certification. Your data is stored securely on servers based in EU.
Automate consumer promotions and POS communication within a single platform. We will show you how to launch scenarios that drive stock turnover and build your own customer database in just days. Discover a tool that bridges the gap between online marketing and physical shelf presence.
Your company is the sole administrator and owner of the first-party data collected in the platform. We provide the infrastructure and tools to manage that data, but you have full and direct access to it at all times. Unlike campaigns run through retail chains, here the consumer relationship stays with you – permanently.
Implementation time is flexible and depends on a few factors – such as the size of your contact database and the scope of features you want to focus on at the start. At every stage of the process, you have full support from our Customer Support and IT teams. The whole implementation typically wraps up in under a week.
Our team will help you configure the platform, import your data, and launch your first campaigns – so you can start getting the most out of marketing automation as quickly as possible.
Data security is our top priority. The platform includes a built-in consent management module that runs automatically. Every record in your database has a full consent acquisition trail attached to it, which is essential during audits. Our infrastructure is regularly certified under ISO 27001, and all servers are located in EU.
Yes. DigitalFMCG's architecture is fully scalable and built to handle the sudden traffic spikes that come with large consumer activations. We manage databases with millions of records while ensuring communication reaches consumers without delays.
Unlike closed out-of-the-box solutions, DigitalFMCG is a flexible platform. If your business model requires a specific module – such as a custom loyalty system or a dedicated panel for your sales reps – our development team can build it and integrate it directly into the platform.
