Automated Complaint Handling Process

The automation of the complaint process is a crucial element of effective customer relationship management (CRM). Our marketing automation system provides comprehensive solutions that facilitate the automation of numerous steps within complaint handling. First, the system automatically identifies received complaints by analyzing the content of incoming customer messages. Subsequently, it assigns the report to the appropriate department or employee, eliminating the need for manual categorization and forwarding. The next automated action is sending an immediate confirmation of receipt and information about the expected resolution date. This provides the customer with instant feedback, which significantly enhances the overall customer experience. The system also automates the monitoring of complaint processing progress. Employees responsible for handling the issue receive notifications and reminders, ensuring timely responses to customer complaints. Furthermore, if the complaint requires supplementary information from the customer, the system automatically sends requests to gather the missing data, which dramatically accelerates the entire resolution process.