Campaign reporting and the analysis of key metrics like Open Rate (OR) and Click-Through Rate (CTR) are essential for monitoring and continuously improving marketing activities. This valuable information provides a deeper understanding of your communication strategy's effectiveness and helps you optimize running scenarios. Campaign reporting involves collecting, analyzing, and presenting data on marketing performance. The key metrics tracked include message opens, clicks, conversion rates, and bounce rates. This analysis allows you to accurately assess what successfully captures your audience's attention and what aspects of your strategy require improvement.
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