A segment creation tool, leveraging full knowledge of contacts, is a key element of any marketing strategy. This tool allows for the analysis of various aspects of customer interactions, including their attributes, activities, and transaction history. Crucially, it enables the construction of dynamic segments that automatically adapt in real time as contact data changes. This feature allows you to precisely define target groups and tailor marketing activities to their specific, evolving needs. Combining information about customer attributes, their activities (on the website or in campaigns), and purchase history provides a comprehensive analysis, ensuring communication is always relevant.
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