This strategy works by delivering personalized advertisements to users who have previously interacted with your brand. To achieve this, use a marketing automation tool to create precise segments based on criteria such as website activity, transaction history, and demographic attributes. Then, utilize this segment information on your advertising platform to build highly personalized campaigns. This allows you to tailor the content of ads and offers to the specific characteristics of each segment. Sending contacts from these segments to advertising platforms significantly increases campaign effectiveness because you are specifically targeting individuals who have already demonstrated interest in or previously engaged with your brand.
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