You can achieve heightened personalization and greater engagement by assigning points and attributes in response to specific contact behavior. This allows you to deliver content precisely tailored to the individual preferences of your recipients. Point assignment involves awarding a specific value for defined activities, such as making purchases, participating in surveys, or joining a loyalty program. Attributes are additional pieces of information (like location, preferred product categories, or communication channels) assigned to a contact. These attributes allow you to better understand their preferences, interaction history, and demographic characteristics.
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