Automatic selection of message elements based on contact activity criteria is a powerful method for implementing an effective communication personalization strategy. This approach allows you to tailor content precisely to specific customer behaviors, significantly increasing the likelihood of successful communication. The process operates by analyzing customer activity data; based on this information, the system automatically determines which content is most appropriate for each recipient. You can use this tool for various applications, including product recommendations, generating individual offers, providing availability notifications, and crafting special promotional messages.

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