MAiA – the AI agent built into DigitalFMCG

MAiA analyses your email, SMS, on-site and in-app campaigns, scans product feeds and reviews your marketing automation scenarios. It instantly shows what's working across your activities – and flags what's worth fixing before your campaign budget goes to waste.

Ready from day one

MAiA is available directly on your DigitalFMCG account. No data exports, no connection setup, no IT involvement required.

One agent for the entire ecosystem

Campaigns, product feeds, consumer segments, automation scenarios – MAiA brings analysis of all key DigitalFMCG tools together in one place

Continuously evolving

MAiA grows alongside the needs of FMCG brands – we regularly add new features and analytical capabilities.

What can MAiA do?

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Campaign performance analysis
MAiA reads and interprets results from your email, SMS, on-site and in-app campaigns. Ask about the effectiveness of a specific send, compare results against a previous period, or surface campaigns that need attention – without manually digging through reports.

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Product feed analysis
MAiA reads and processes your brand's product feed. It understands the data structure and can answer questions about available SKUs, categories, product attributes or catalogue gaps – particularly useful when working with the broad assortments typical in FMCG.

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Contact attributes and activity
MAiA has access to contact attributes and activity history – without exposing any personally identifiable data. It can analyse consumer behaviour, segment composition and the overall state of your contact base, so you know who to target and with what.

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Marketing Automation scenarios
‍MAiA analyses the automation scenarios configured on your account. It reviews their structure and current status, and can suggest improvements to automation paths – for example in complex onboarding sequences or loyalty campaigns.

How does MAiA work inside DigitalFMCG?

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No setup required
MAiA needs no implementation or integration. It operates on your account data from the moment it's enabled.

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Natural conversation
Ask the way you'd ask a colleague who knows your account. MAiA understands intent and retrieves the right data – no special commands or query syntax needed.

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Answers from real data
MAiA doesn't generate responses based on guesswork. Every analysis draws from your brand's actual data inside DigitalFMCG.

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Everything in one system
‍No more exporting data to external AI tools or copying results between platforms. Campaign analysis, feed insights and contact base review – all in one place.

MAiA is ready for your questions

See how the AI agent built into DigitalFMCG cuts down campaign analysis time and delivers answers without manually scrolling through reports – regardless of how many SKUs your brand carries or how large your contact base is.