Instead of sending generic recommendations to all customers, utilize iPresso to automatically analyze shoppers' history and preferences. The system will then suggest ideal gift ideas itself, which is particularly important for special purchases, such as during the holidays, when recommendations need to be highly accurate. Relying on generic emails to your entire database signals a lack of customer insight. A better strategy is to implement marketing automation and gradually build a complete 360 degree customer profile, ensuring every recommendation is relevant.
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