When launching a new product, such as a limited collection or a computer game, running a successful pre-sale campaign is critical. Marketing automation steps in to manage this process: the system gathers sign-ups via a dedicated landing page, delivers confirmation messages, and automatically sends timely reminders leading up to the official launch date. This systematic approach effectively builds anticipation for the product before it even hits the market. As an added benefit, this process also helps cultivate a highly engaged base of loyal customers, which can be leveraged for future personalized marketing campaigns.
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